Retention of clients, revenue expansion with service expansion. Any economist will say that no matter how low or unhealthy the overall economy be, customer-centric services can always the business. Nowadays, engaging experiences, innovative services and overall customer satisfaction is no longer enough. The concept of customer satisfaction has evolved, for better or for worse. While we may or may not agree with changes in this concept, but it is important to take the advantages of this new concept of customer satisfaction.
The Product, the Solution, and the Result
Customers come to the business for the product, but they are not paying for the product but they are paying for the end result of the product. In the traditional sense of business success, the product is the solution. Fast forwarding to the present day, the solution of the business is both the goal the business need to achieve and the way the business delivers the product. A good product has always had more than one business to deliver them to clients, so the difference can be felt in how these products are delivered to the clients.
Beyond technical Success
Beyond the success of a business’s product or the solution, even if the methodology of the delivery was as smooth as possible, this success in this transactions has to have an impact on the different departments of a business. A potential customer needs to make a myriad of touch points with your brand. Marketing, sales, onboarding and customer support are only the main intersections.
In the marketplace of technical solutions, the clients want to be different and individualistic as their businesses themselves. A business with a good product should also the flexibility to customize their product according to the to need of the customer or the current market trends. This then becomes the metric of a business to how much they can mould their own view of their own product and services.